The viral marketing utilized by Waters and his publicists involves high-profile/big-budget underground guerilla-styled postings promoting the upcoming tour through the use of crudely prited stickers, scripted in an excessively ornate, barely decipherable typeface.
Although the marketing campaign is being seen throughout the greater Los Angeles area, when it left its mark on the hallowed ground that is this anonymous mural on Sunset Boulevard, fans of Smith's work were outraged. "Elliott Smith literally painted this mural literally with his own blood!", screamed Smith follower Glewanda Furklemier. "You can see his tortured soul in each random curve and swirl. Why doesn't Barack Obama do something about this instead of wasting time on that silly oil spill?"
When it was pointed out to Ms. Furklemier that Mr. Smith did not, in fact, actually paint the mural, and that, instead, the photographer hired by his record company merely posed Smith against already-existing street art, Ms. Furklemier replied, "It doesn't matter who painted it. Pink Floyd is going to pay for this, mark my words. There will be a bloodbath of epic proportions, and we will choke the rivers with their dead!"
Ironically, the success of both Pink Floyd and Elliott Smith have relied almost exclusively on compositions involving depressed whining about emotional isolation, but this irony has been lost amid the uproar.
Asked to comment by phone, Roger Water's response--given while counting huge wads of cash--was, "Elliott who?"
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